When Chase Distillery approached 4mediarelations to create a campaign centralised around their new line of potato-based spirits, we were understandably excited to be working with the company behind an iconic British brand in ‘Tyrell’s Crisps’.
We were honoured to work with such a stand-out champion of British agriculture, making our task of gaining as much coverage from around the country that little bit more exciting.
The media team at 4mediarelations immediately saw the value in telling their contacts that such a well-thought-of British brand had used ‘good old British initiative’ to turn a negative into a positive and, effectively, re-purpose their entire operation.
In fact, the 12 radio interviews we placed all converged around exactly that. Regional BBC stations and commercial outlets picked up on the story and Chase’s founder, William Chase was joined by farm owner and Countryfile presenter Kate Humble for some lively, entertaining interviews around the country.
Outlets included BBC Radio Gloucestershire, BBC Radio Norfolk, BBC Radio Tees, BBC Radio Hereford and Worcester as well as commercial stations Pirate FM, Share Radio and Lincs FM.
However, that wasn’t the end of it as BBC One’s ‘The One Show’ sent reporters and camera crews to William’s Herefordshire-based farm to check out the process in-full for a feature that aired in the show’s primetime slot on Friday, 20th November.
You can download the full case study HERE.