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To re-launch the iconic PAC-MAN brand and communicate the message to mainstream press that 'PAC' is 'BACK' through a combination of news, features, reviews and press stunts.

Solution & Results:

  • Stature PR supported Bandai Namco Games UK and The Gadget Show to deliver a triple A media value around a world record stunt presented by Channel 5
  • The stunt appeared as the main feature on The Gadget Show's 250th episode breaking the Guinness World Record for the world’s largest projected playable video game at 2,219 metres squared on London Victoria Mills Dock
  • The coverage appeared across the globe and trended on Twitter when the pictures were sent to press
  • Coverage was picked up nationwide and the show was one of their most viewed in history
  • The pictures were the #1 story on the Reddit website for a day resulting in over 100m unique users
 

Coverage Highlights

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