Case Studies

ON-SITE BROADCAST: MCM COMIC CON

Fields: Case Studies, Entertainment & Literature, Lifestyle, Sport & Leisure

On-Site Broadcast Stats:

  • 26 Items of coverage
  • Audience Reach: 1.78M
  • Air Time: 131 minutes
4media group were commissioned by Gamer Network to promote their Comic Con convention over the closing weekend via an on-site broadcastMCM Comic Con is the UK and Ireland’s most exciting pop culture shows, and brings together a broad scope of popular culture categories including; Movies, Gaming, Comics, Anime, Television, Gadgets, Clothing and Toys.As the official broadcast partner for the event, 4media group were responsible connecting available talent to radio stations and arranging TV interviews for them over the course of the weekend.

The list of talent we secured coverage for during the on-site broadcast included horror icons Tony Todd (Candyman) and Kane Hodder (Friday the 13th), The O.C’s Melinda Clarke, Pokemon’s Veronica Taylor, Doctor Who’s Paul McGann and Primeval’s Andrew-Lee Potts.

Comic Con On Site Broadcast