To popularise the HBO stable of series’ merchandise including True Detective, Games of Thrones, True Blood & The Knick shows to create demand and excitement amongst not only aficionados of the shows, but the wider public to drive sales to www.hboshopeu.com

Solution & Results:

  • Focus on touch points of transmission dates of the series to publicise interesting products available on the store in the press and online
  • This involved gifting key journalists at the time of screenings, securing review opportunities and coverage of designated Game of Thrones items
  • Stature PR managed key French and German territories rolling out our blueprint PR strategy incorporating hero products at key calendar dates for pan-European exposure
  • Coverage highlights include: Telegraph, Guardian, Independent, Mirror, Sun, Metro, FHM, Esquire, Total Film, Kerrang! Le Monde, Yahoo France and News.de

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Coverage Highlights

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