4media group recently worked with The HPV and Anal Cancer Foundation on a broadcast campaign to raise awareness of the dangers the HPV virus can cause in adolescent boys, after a 5 year campaign culminated in the Department of Health announcing that boys will also be vaccinated alongside girls in the UK’s HPV vaccination programme.

Joining us in the studio to tell us more about the Department of Health’s announcement and what this means for boys and young men everywhere, was Tristan Almada, co-founder of HPV Action.

The Campaign

The human papillomavirus, or HPV, is a virus that infects the skin and the cells lining body cavities. Almost 400,000 boys a year are currently denied a vaccine that could protect them from several HPV-related cancers – oral, anal and penile – as well as genital warts. It is estimated that each year in the UK there are about 2,000 new cases of HPV-related cancer in men and around 43,000 cases of genital warts. 

A decision to vaccinate boys followed research which shows that there has been a significant fall in the number of cases of HPV following the introduction of a vaccine for young women. HPV infections decreased in women aged 16 to 21 by 86% between 2010 and 2016 data from Public Health England show.

One man who fought hard for the UK to start vaccinating boys over the last 5 years is Tristan Almada. He created the ‘NOMAN Race to End HPV campaign’ to accelerate the end of this global virus, after losing his mother in 2013 to Stage IV anal cancer caused by the HPV virus, at the age of 53.

The announcement was made on 18th July by new Health Secretary Matt Hancock, following Jeremy Hunt’s new appointment as Foreign Secretary.


Our media team managed to secure 8 items of coverage including BBC Radio 1 Newsbeat, BBC Radio 5 Live, BBC Radio Somerset, Talk Radio and more!


Coverage Highlights