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4media group recently conducted a broadcast campaign for Ocushield, surrounding Brits and the many hours they spend in front of screens on a daily basis.

Joining us in the studio to tell us more about the research and how we can reduce our screen time and in turn reduce the negative impact that comes with it, was Dr Neil Ebenezer from the charity Fight for Sight and optometrist Dhruvin Patel.

The Campaign

New research of over 2000, has discovered that we spend 6 hours 10 minutes looking at screens each day- and that’s just computers, tablets or phones. This means UK adults spend more time looking at screens each day than socialising (1 hour 20 minutes), eating (1 hour 30 minutes), and reading (1 hour 20 minutes).

When you add TV-watching into the equation, adults spend an astonishing 9 hours 10 minutes in front of screens a day, which is even more than sleeping (6 hours 40 minutes)! London and the North East are the worst culprits, spending 9 hours 50 minutes in front of a screen. Those in Wales spend the least at 8 hours 30 minutes.

Despite the time spent screen-watching, just 10% of UK adults apply a protective film to their screen to limit the amount of blue light emitted which can cause sight degeneration and sleep impairment.

39% of adults have not had their eyes tested in the last year, 70% have not in the last 6 months. People are more likely to have got their blood pressure checked in the last 6 months (46%) than to have been for an eye test (30%). Reasons for not visiting an optician include they think their eyesight is fine (21%), they haven’t had any issues with their eyesight (17%) and having to fork out for glasses afterwards (15%).

Joining us in the studio to tell us more about the research and how we can reduce our screen time and in turn reduce the negative impact that comes with it, is Dr Neil Ebenezer from the charity Fight for Sight and optometrist Dhruvin Patel.

Coverage

The campaign achieved a range of broadcast coverage, including 4 BBC radio interviews on BBC Merseyside, BBC Norfolk, BBC Nottingham and BBC Tees, as well as interviews with LiveSPORT Radio, RNIB Connect Radio, and more.

 

Coverage Highlights

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