4MEDIA GROUP UK RELAUNCHES AS UNTURNED, MARKING A NEW ERA IN EARNED-FIRST COMMUNICATIONS

4media group UK today announces its rebrand to unturned, signalling a significant evolution in the business and the start of a new strategic phase in its seventeen-year journey. The refreshed identity reflects the organisation’s strengthened commitment to delivering research-led, story-driven earned communications for the UK market, spanning press, creators and culturally influential communities across lifestyle, parenting and entertainment.

The rebrand follows fast changes in how people consume information and how brands earn attention. Over the last two years the UK team has expanded its strategic, research and creative capabilities which now sits at the core of earned, culturally driven comms. The new identity brings that shift into focus and gives the business a defined platform for the next phase of growth.

While unturned will represent the company within the UK, 4media group will continue to operate as the organisation’s US business and global umbrella, maintaining the established standards of excellence that clients expect across markets.

“The launch of unturned represents an important milestone for our UK business and a natural progression in our global strategy. The evolution of our identity enables us to align more closely with our long-term vision: to become the most trusted earned media and creator agency for purpose-led brands and partners in lifestyle, parenting and entertainment. In a market where earned communications, cultural relevance and integrated content are increasingly essential, unturned strengthens our ability to deliver against this ambition while maintaining the values and standards that define 4media group globally.”

Ed Cyster

Global Chief Executive Officer, 4media group

“Our rebrand to unturned marks a decisive and strategic step forward for our UK business. As the communications landscape continues to shift, it was essential that our identity evolved to reflect both the sophistication of our capabilities and the ambition for the future. Unturned aligns our team around a clear mission to craft smart, story-led campaigns that earn attention across press, creators and platforms, powered by real-world human insight and sharpened by AI intelligence tools.”

Duncan Purves

Chief Executive Officer, unturned