Alex counsels clients in creatively utilizing data to develop campaigns and tell stories that drive performance. Since 2016, he’s been integral in establishing/growing 4media group and Atomik Research.
Fun fact: Alex once broadcast his show from Howard Stern’s old studio in NYC.
Alice is responsible for communicating with clients and journalists to achieve great coverage results, successful events and long-standing relationships.
Fun fact: Alice is a triplet.
Alison supports the media buying team in strategic implementations of paid solutions across traditional and digital mediums. She’s skilled at effectively and efficiently negotiating a variety of media to ensure overall success of campaigns.
Fun fact: Horseback riding is her favorite hobby.
Alison brings two decades of integrated communications expertise to her role. She’s passionate about smart, strategic storytelling and has helped architect successful multichannel campaigns for agencies, nonprofits and brands across all verticals.
Fun fact: She’s a former competitive karaoke champion.
Amanda is a creative storyteller, using video, graphics, and animations to bring the client’s vision to life. She also produces media tours.
Fun fact: Any bribe attempts should come in the form of concert tickets.
Amy is a PR and communications specialist with 20+ years’ experience. She works to identify and secure earned media coverage opportunities and obtain meaningful influencer participation in integrated media campaigns.
Fun fact: Amy has performed nationwide as a standup comedian.
Andrew manages assets for video editing and motion graphics in the Production department. He builds complex sequences of video and audio to craft narratives in engaging final products.
Fun fact: Andrew reached 100% story mode in Super Smash Bros. Ultimate.
For over 20 years, Anna has been specializing in the design, implementation and analysis of domestic and global primary research programs providing clients with knowledge, insights and market-based information to help support their marketing and communication strategies.
Fun fact: In her previous life, Anna was a professional musician and choir conductor.
Anna is an experienced manager within vendor relations and joins 4media group managing Accounts Payable where she utilizes her Masters in Accounting and blends her strong attention to detail with her analytic mind.
Fun Fact: She enjoys trail running, spending time with her kids, and DIY projects!
Drawing from her background in political science and journalism, Avery expertly manages client accounts for 4media. Through strategic planning, robust research and compelling storytelling, she facilitates effective communication to target audiences.
Fun Fact: Avery volunteers at the Literacy Council of Benton County.
Brad is a brand storytelling, communications, and marketing leader with 10+ years experience. He helps steer brand communications projects to drive visibility and engagement.
Fun Fact: Brad enjoys travel and adventure with his family – from climbing Mt. Kilimanjaro to exploring coastal California.
Brendan books TV/radio interviews and loves finding niche outlets for media tours.
Fun fact: He acted in VEEP and House of Cards and received an Emmy nomination for breaking news coverage. Brendan, his wife Rachel and their five kids live in Maryland.
Briana manages and oversees video/audio editing across the agency. She also shoots and edits full productions. Detail-oriented and fast-paced, she helps create videos that truly showcase the client.
Fun fact: Briana plays the alto saxophone in her free time.
Born in Mexico and raised in Bentonville, Ark., Brianda brings a global perspective to everyday encounters. She has 4 years’ experience in finance and 2 in public relations, ensuring successful outcomes for client campaigns.
Fun fact: Brianda is an amateur chef and avid yogi.
Brittany oversees and produces broadcast projects, including SMTs, RMTs, and PR outreach. Detail-oriented and fast-paced, her expertise includes booking pre-production needs from studios to crews and ensuring all assets are obtained for a successful event.
Fun fact: She’s SCUBA certified.
Brooke is Executive Assistant to 4media’s Global CEO, Ed Cyster, responsible for managing the schedule and communications of 4media group’s top executive, as well as providing business development support for the company as a whole.
Fun fact: Brooke is a former collegiate and professional dancer for the University of Kansas and Kansas City Chiefs.
Caroline supports the creation of video content. From copyrighting to working on tours, she loves helping clients craft their stories.
Fun fact: While working at CBS News, Caroline met a range of celebrities, including Oprah, Derek Jeter, and Dave Grohl!
Carolyn is the bridge that connects reporters to stories. She’s worked on outreach campaigns for broadcast media sources for 20+ years and has developed many TV and radio contacts nationwide.
Fun fact: Carolyn enjoys playing guitar, a hobby she’s recently taken up.
Ceci books studios, crews and satellite space and manages assignments for media tours, shoots, recordings and more. She collaborates with the production team and project managers, ensuring tours/productions are on track.
Fun Fact: She’s on track to obtain a USPA skydiving A-License.
Chandler supports insights and market research initiatives. He has experience working with a variety of clients and brands across the globe, driving research projects and translating data into valuable insights.
Fun fact: Chandler collects and repairs antique electronics.
Chloe is responsible for cultivating relationships with prospective and existing clients and works closely with the sales team to develop strategic approaches for achieving sales targets.
Fun Fact: Chloe was born with her arteries the wrong way around.
Chris is part of the executive team and responsible for U.S. revenue as the head of sales, product, and customer experience.
Fun fact: Chris enjoys mountain views but prefers beach vacations.
Connor brings five years of valuable experience in content creation to his role. He’s perfected the art of crafting compelling narratives that resonate with audiences and is committed to delivering exceptional results.
Fun fact: Connor enjoys skateboarding with his friends.
Cyd has 20+ years’ experience managing the strategy and execution of extensive broadcast, PR, and media campaigns. She elevates the client experience with seamless project management and transparent communication.
Fun fact: Cyd is an avid runner and an obsessive Prince fan.
Dan is established as an industry resource for his expertise and is a respected leader who can generate and execute strategic, creative and award-winning public relations campaigns.
Fun fact: Dan is also a clothing designer and cobbler.
Dave is a broadcast media veteran with 30+ years’ experience, beginning at ABC News. He consults with clients on strategic solutions for their communication needs to reach and engage targeted audiences.
Fun fact: Dave has lived in 15 houses, all in Connecticut.
Dawn has 12+ years’ experience managing projects. She loves collaborating on a team, improving processes, and working directly with customers to provide stellar service.
Fun fact: She’s an avid winter camper; coldest temp while camping: -35° (Ely, MN). Dawn LOVES dogs and has fostered 14 huskies.
Diana has championed the conceptualization, development, and execution of campaign initiatives for clients across multiple industry sectors with imagination, passion, and integrity.
Fun fact: Diana is a certified Reiki Master. She loves traveling and exploring different cultures, food, fashion, and learning languages.
Duncan is an entrepreneur at heart with over 2 decades of industry experience. He has overseen campaigns for some of the most recognized global brands, developing business across a variety of sectors and channels.
Fun fact: Duncan is a recognized eFoil instructor.
Ed founded 4media group with the mission of helping world-class brands do great things better. He’s passionate about bringing talented teams together so they can collaborate and solve client
problems through thoughtful storytelling and meaningful content.
Fun fact: Ed is an accomplished aerobatic pilot and flying instructor as well as an avid cyclist, runner and outdoorsman.
Elizabeth works on our social media team to produce trendy content and build client relations. Armed with a positive and driven attitude, Elizabeth meets the goals of her clients while building strong relationships.
Fun fact: She loves the Arkansas Razorbacks!
Ellie leads the UK delivery team, managing integrated campaigns from conception to completion. She understands clients’ goals, provides strategic solutions and ensures we work effectively to achieve these.
Fun fact: Ellie was once the voiceover on a TV advert!
With years as a Resolutions Specialist, Erica is passionate about developing and nurturing long-lasting client relationships. She has helped manage projects from conceptualization to actualization with excitement, curiosity, and efficiency.
Fun Fact: Erica played piano for 16 years.
With over 20 years leading consumer brands campaigns, Fiona is a media relations specialist with extensive lifestyle, beauty, and parenting experience.
Fun fact: Fiona is often on the sidelines of a rugby, football or cricket pitch with her sons (and beloved dog!)
Gregg has spent his career building operations tools using best of class data driven technologies. He is a part of the 4media technical development team.
Fun fact: Built a camper van on his own… now spends his days down by the river.
Heather is responsible for placing paid/sponsored content on broadcast media, including rate negotiation and invoice processing. She has over 20 years of experience.
FUN FACT: She’s been a dancer most of her life and can still be found doing jazz & hustle performances.
Ian leads the team delivering qualitative and quantitative research, helping clients develop communication strategies, brand positioning & product development.
Fun fact: Ian has accidentally tripped Michael Caine on the steps of his Miami hotel and spilled Led Zeppelin guitarist Jimmy Page’s drink.
Iwan works within the UK’s entertainment team, where he’s responsible for working alongside gaming clients to help generate coverage, organize events, and develop unique strategies to create awareness.
Fun Fact: Iwan has written and directed several short films that have been shown at festivals.
Jacob is a web designer/developer with nearly a decade of experience designing and building web-based experiences for PR and marketing campaigns.
Fun fact: Jacob found a new love for winter when he picked up skiing 6 years ago.
Jacob supports insight processes and scouts for new partners to unite demand in the media to brands and organizations with amazing stories to tell.
Fun fact: Jacob loves to cook everything from Thai curries to smoking racks of ribs and sharing cooking ideas and recipes with others.
Jaimee (she/they) has spent more than 16 years helping brands, agencies and non-profits communicate authentically with their audience(s). Now she’s leading 4media group’s marketing team as we share our own story.
Fun fact: Jaimee is obsessed with seeing the Northern Lights.
Jared supports our Media Buying department, amplifying client outreach through television and radio interviews. He strives to bring our clients’ vision to life with every interview.
Fun fact: Mental health-focused Jared once established a charity event for soldiers with PTSD.
Jaspal helps with the smooth running of the UK finance function and supporting the wider team to ensure financial accuracy.
Fun fact: Jaspal’s a huge Harry Potter fan! She’s read all the books and watches the films continually throughout the year.
Javier brings 30+ years in TV news, PR and Spanish media. As a Television News Producer, he’s worked at Univision, Telemundo, and Miami and NYC stations.
Fun fact: He’s produced/edited 700+ tours plus shows for MLB, NBA, WNBA, E!, Showtime, and Fox.
Jeff provides strategic counsel to new and existing clients to help them build and execute meaningful campaigns.
Fun fact: Jeff is an avid runner and cyclist who can also spin a basketball on every finger of his left hand.
Jennifer supports the CFO in completing bookkeeping, administrative and accounting tasks. Her experience includes credit control, ledger maintenance, and forecasting, amongst other responsibilities.
Fun fact: Skydiving in Dubai is on my bucket list, but I am afraid of heights…
Jill brings her passion for client management and relationship building to 4media group. With 15+ years of experience in project management, client relations, and instructional design, she effectively brings creative projects, campaigns, and learning opportunities to life.
Fun fact: Jill’s favorite stress reliever is chopping vegetables.
Jim has more than 20 years of experience in PR and client services. Prior to working in PR, he worked in television news in Philadelphia and Lancaster, PA.
Fun fact: He’s past President of the Publicity Club of Chicago.
Judy’s responsibilities include placing paid/sponsored content on local and national outlets, tracking and processing of invoices, and rate negotiation.
Fun fact: Her first job out of college was as a production assistant on the TV series FAMILY TIES.
Based in Boise, Justin produces satellite/virtual media tours and excels in all things production, including digital animation and motion graphics.
Fun fact: Prior to this, he worked for a studio in Seattle, where he produced and edited hundreds of corporate videos.
Kai’s worked in project management for 16+ years, cultivating strong relationships and executing multi-faceted integrated campaigns across B2B, consumer and non-profit clientele.
Fun fact: Kai’s a wine enthusiast. She married her HS sweetheart and has two kids and a lovable dog, Tova.
Kat was a journalist for the BBC before joining 4media in 2012. She specialises in events, education and parenting and regularly achieves national coverage for her clients.
Fun fact: After talking about parenting PR for 15 years, she’s now a mum!
Keith has 20 years of integrated marketing communications, insights and analytics experience and helps lead Atomik Research efforts.
Fun fact: He serves as a diversity, equity and inclusion advocate and a longtime believer in the richness that varied experiences bring to life.
Kevin is a dynamic, results driven-leader with a strong 33-year track record of success. He embraces complex business challenges by making mission-critical decisions from experience, collective input, data and integrity.
Fun fact: After hours, Kevin coaches his daughter’s softball teams, golfs and goes to the beach (even in winter).
Laura is a member of 4media group’s executive leadership team and is responsible for the oversight of several departments. She also manages a few of the company’s larger client accounts.
Fun fact: Laura is terribly afraid of clowns.
Laura has 19+ years as a finance professional in media and animation. As a team manager, she helps continuously improve the business workflow for the finance department.
Fun fact: Laura spends weekends volunteering with rescue shelters, weightlifting, writing poetry and creating art.
Laurence is a business leader who helps clients scale and navigate the challenges they face. Over the past 20 years, he has created hundreds of multi-layered campaigns that get the public talking.
Fun fact: Laurence once headlined a stage at Glastonbury Festival.
Lee is a communications and marketing professional, working for over two decades in entertainment and gaming. Lee has an eye for ideas, coverage and innovation.
Fun Facts: Lee presented the Matrix games to the Wachowskis, and previously played Squash for Kent.
Lexi works to build client relations, manage workflow processes, create and execute social strategies, and make stand-out social media content.
Fun fact: She lives in the golden state of California and loves to travel and paint in her spare time.
With a passion for news and broadcast, Lou specialises in creating engaging content, adapting stories for the target audience and finding nuggets of information to land top coverage.
Fun fact: Lou enjoys browsing houses online with an unrealistic budget.
With over ten years’ experience, Lucy leads campaigns for lifestyle, entertainment and consumer clients. Lucy thrives in building a brand’s media presence.
Fun fact: Lucy has a scar on her stomach from being bitten by a lion as a child.
Madeline has been a producer for the television industry for 20 years. She now spends her days pitching news outlets unique and interesting tours.
Fun fact: She loves photographing her family and friends and going to Disney World.
Madison consults closely with clients to strategize and execute strong digital advertising initiatives designed to meet KPIs and optimize specific goals. Plus, she always provides comprehensive analytical reporting afterwards.
Fun fact: Madison likes to creatively cook in her free time.
Maggie supports media monitoring and reporting. Her experience in digital media production and PR informs her strategic directional insights on the performance of a brand’s communications efforts to connect with audiences and drive impact.
Fun fact: She’s terrified of whales.
Mandy brings 20+ years’ experience leading media sales teams to Dynamik Influence, our Influencer Marketing division. Her expertise in brand advertising and client management delivers strong results.
Fun Fact: Mandy and her husband spend weekends cheering for their son, an NCAA distance runner at Vassar College!
Manny Santos is a media professional with more than 20 years of experience in marketing, public relations, advertising and corporate communications, plus broadcast television and video production.
Fun fact: Manny loves to scuba dive in the Caribbean.
Marissa strategically places consumer and financial experts, doctors and food personalities − among others − on local and national television and radio outlets.
Fun fact: Marissa enjoys talking about anything and everything food-related − from the latest trends to the newest restaurants.
Matt’s a strategic thought leader whose work includes award-winning campaigns in both English and Spanish. From public agencies to Fortune 500 companies, he’ll help your organization strategize and successfully execute marcomms plans.
Fun fact: Matt and his dad share the same birthday.
Melissa has built her career leading high-performing operations and product development teams in the SaaS and Comms sectors. She leads 4media’s technical strategy and development.
Fun fact: On her roller derby team, Melissa was known by the alter ego Axl Woes.
Michael is a 31-year practitioner of integrated marketing communications. He’s a co-owner in 4media group and provides strategic oversight to our public relations, consumer marketing, digital and social media teams.
Fun fact: Michael is a Trustee for The Nature Conservancy – Arkansas.
Mike builds custom landing pages and supports 4media’s marketing team with content creation. Previously, he optimized site accessibility and speed while also running video shoots and producing a podcast.
Fun fact: Technically, Mike has worked on a Marvel film crew…but only technically.
Michelle oversees broadcast outreach and provides strategic counsel on all media initiatives. She has successfully led campaigns for those in the technology, healthcare and consumer sectors.
Fun fact: Michelle loves to bake but refuses to use nutmeg.
Nadia has 20+ years’ experience as a broadcast news and multimedia PR expert, developing communications strategies for the U.S. and U.S. Hispanic markets. Her career began at Telemundo as a news producer.
Fun fact: Nadia was a volunteer EMT at age 16.
As a highly established broadcast PR/communications professional, Natalie’s worked with major brands and top PR firms. Her commitment to clients’ goals drives her to provide honest counsel and successful creative strategies.
Fun fact: Natalie enjoys good friends, good food and good times!
Ollie is on the Atomik Research team and is responsible for the design, scripting and data delivery of both PR and Market Research surveys.
Fun fact: As a child, Ollie suffered from koumpounophobia (fear of buttons); thankfully, he’s over the hump now!
As a Senior Media Relations Manager with 4media, Pablo draws on his Masters in Media Leadership and Business and 20+ years of broadcast experience to provide media strategy and planning.
Fun Fact: Pablo was part of a boy band.
Peter is in Washington, D.C. and handles business development and account management for some of the nation’s top trade associations, corporations, non-profits, and public relations, marketing and government agencies.
Fun Fact: Peter escorted heavyweight victor Frank Mir out of the octagon to an ESPN interview after UFC 41.
Rachel is a professional graphic designer with a background in marketing design. She has over 8 years of experience creating logos, branding packages, infographics, social media assets, print work and more.
Fun fact: In her spare time, Rachel enjoys tattooing and illustration.
Rachel is a Senior Account Executive within 4media group. She comes from an Influencer & Entertainment talent management background, and her experience has allowed her to build client relationships quickly whilst being a real team player.Fun fact: Rachel plays the Irish sport Gaelic football!”
Reni has spent more than 25 years creating and executing strategic solutions for clients. She has a wealth of knowledge, especially within healthcare, and is well versed in blending traditional PR and broadcast tactics and alongside innovative digital tools to deliver impressive KPIs.
Fun fact: Reni made it several rounds in the Scripps National Spelling Bee when she was 11.
Rich has 30+ years’ experience leading finance for PR services and advertising companies. He’s a collaborative leader, working to achieve growth while maximizing net profit.
Fun fact: Rich is an avid runner, biker and a member of a local Americana band: Old Dogs, New Tricks!
Rick manages key accounts while leading Sales Direction and Strategy, relying on a multifaceted approach as both a broadcast news and PR industry veteran with equal parts production and client advisory expertise.
Fun fact: Rick plays guitar, drums and bass.
Risa manages earned broadcast solutions in the healthcare, business, consumer, finance, non-profit & government verticals. She’s successfully managed a multitude of high-profile media strategies.
Fun fact: After teaching in Portugal and Poland, Risa became passionate about collecting Portuguese tiles and pottery.
Rubie collects and analyzes research on the Insights & Analytics team and uses her expertise in marketing and sales to deliver results and actionable feedback to drive business success.
Fun fact: Rubie studied fine art and specializes in watercolor portraiture!
Sabrina is a part of the influencer marketing team, where she dedicates her time to creating brand-forward campaigns for clients. Connecting with influencers who share clients’ passions is her favorite aspect of the job!
Fun fact: She loves to cook!
Samantha has experience on both sides of the camera. She facilitates various productions with celebrities & executives, manages crewing shoots big and small worldwide and oversees content development & creation.
Fun fact: Samantha was once featured in a commercial riding a bull.
Samara, with a rich background in social media, PR, and recent focus on influencer marketing, collaborates with clients spanning Consumer-Packaged Goods (CPG) to Quick Serve Restaurants (QSR). She thrives on continuous learning and industry evolution.
Fun fact: As a Minnesota resident, she enjoys traveling to warmer climates.
Sara implements the execution of insights and analytic projects. She is dedicated, proactive and optimistic. Her expertise includes analyzing quantitative and qualitative research and providing data-driven insights to support business and client strategies.
Fun Fact: She loves camping.
Shaffee has 20+ years’ experience designing creative content to entertain and engage across broadcast and digital platforms. He’s been a major market radio personality, high-profile event planner and brand ambassador.
Fun fact: Shaffee was the “Voice of Blueland” for the NHL’s Atlanta Thrashers.
Sonali Patel is an experienced content creator, illustrator, and designer. As 4media group’s Associate Art Director, she brings years of experience collaborating with clients, producers, editors, and other designers to create compelling storytelling campaigns.
Fun fact: Sonali is a Cricut enthusiast!
Sophia implements one-to-one strategic media relations with journalists within our local, regional, and national broadcast television, radio, print and other online media channels.
Fun fact: She participated in the 7th largest human gathering in history.
Soph leads the Client Solutions function within the UK, working with brands and agencies on strategic projects across industries, ensuring effective results and expected ROI.
Fun fact: Soph was a national Javelin champion in her youth but nowadays prefers exploring the world with her family, including her Cocker Spaniel, Otis.
Steve counsels leading brands on the most impactful way to tell their stories and achieve their communications goals. Prior to 4media, he worked as a radio and TV journalist at CBS News and CNN.
Fun fact: He worked as a wildland firefighter on the Lassen National Forest in Northern California.
Sunny has 6+ years of finance background, has an eye for detail and thrives in analytical work. She is always looking to improve processes, solve problems, and drive results.
Fun fact: Sunny has sky dived in the heart of Fayetteville and would do it again!
Susan focuses on business development, and her passion is matching clients with compelling stories to media/reporters looking to air powerful, local newscasts.
Fun fact: Susan was the first U.S. Congressional page to serve both the House of Representatives and Senate.
Tammie Imel works in media relations to secure TV and radio interviews for broadcast media tours. Tammie lives in Washington, D.C.
Fun fact: Tammie’s favorite vacation is anywhere with sunshine and a beach!
Tiffany operates on the digital media buying team, supporting clients in achieving their advertising goals. She develops and optimizes campaigns that satisfy KPI targets while performing competitively and effectively within the digital ad space.
Fun Fact: Tiffany loves dinosaur chicken nuggets and traveling!
Tiffany has a passion for writing unique and compelling content that gets results. With 20+ years of journalism and PR experience, she loves helping clients craft their stories.
Fun fact: She got ordained online to officiate her two best friends’ wedding.
With 10+ years’ experience in market research, Tim specializes in conceptualizing in-depth quantitative studies, analyzing complex data and curating survey panels.
Fun fact: He’s a member of the Market Research Society and British Psychological Society and working toward a master’s in Psychology.
Troy directs our production team. His experience includes virtual and remote satellite media tours, video editing, video producing and video directing.
Fun fact: Prior to this, Troy worked on commercials, live sport events and reality television shows.
Virginia, 4media’s Director of Client Services, brings almost 16 years of industry expertise. Her adept support across sectors and unwavering dedication, coupled with attention to detail, positions her as a strategic asset.
Fun Fact: She appeared on an episode of Diners, Drive-Ins and Dives.
With more than a decade of experience in the video games industry, Yunus is a communications professional, leading and managing campaigns for some of the most popular games.
Fun fact: Yunus can cut and style hair – even their own – and has been doing so for 15+ years.
Zach has 20 years of newsroom, PR and media relations experience. Prior to his PR career, Zach worked in radio and contributed to NPR News.
Fun Fact: Zach has traveled the world, visiting five continents so far.
