4media group UK today announces its rebrand to unturned, signalling a significant evolution in the business and the start of a new strategic phase in its seventeen-year journey. The refreshed identity reflects the organisation’s strengthened commitment to delivering research-led, story-driven earned communications for the UK market, spanning pres...
Strategic talent acquisition and investments in technology position the company for sustained growth, elevated service offerings 4media group announced today a newly formed global executive leadership team. Led by industry veteran and newly appointed Chief Operating Officer Kevin West, the updated executive leadership team further strengthens the ...
If the COVID-19 pandemic has taught us one thing, it’s that the news cycle is hectic, unpredictable and – occasionally – downright ridiculous. It really has never been more important to take a good step back prior to finalising a story creative to ensure you’ve got all the right ingredients for a strong and relevant broadcast story....
As marketing and communications professionals, we often think we understand consumers and audiences. Conventional wisdom and established thought are valuable in forming a marketing hypothesis, but deeper research to get a unique perspective and uncover unique insights can be the key factor in developing impactful campaigns. We all have heard the ...
GLOBAL INTEGRATED MARKETING AND COMMUNICATIONS AGENCY, 4MEDIA GROUP, EXPANDS INTO THE INFLUENCER MARKETING SPACE  BENTONVILLE, Ark. — 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly-integrated, full-service communications a...
COMBINATION PROVIDES ENHANCED MEDIA RELATIONS SUPPORT FOR CLIENTS BENTONVILLE, Ark., May 4, 2020 /PRNewswire/ – 4media group, Inc., a global integrated communications and market research company, today announced the acquisition of media relations firm News Generation, Inc. The acquisition strengthens the suite of tailored media relatio...
The PR sector, like others, is currently facing many challenges. Here at 4media group we believe in helping out in tough times and, as part of that promise, we’ve been hosting a weekly live stream Q&A session with a leading media figure every Friday for the last month. The aim has been to give PRs a little oomph in their conversations with cl...
Knowing the media landscape is more important now than ever before, and that is why 4media Group are hosting our live Q&As every Friday with leading journalists, producers and broadcasters. This week we spoke with David Blackmore, a leading daytime TV producer. David is an industry expert, and offered some brilliant insights during his 30-mi...
Qualitative research has long been a popular method to use when connecting with consumers. In order to gain a greater understanding of qualitative research and how it can be used in PR campaigns, we speak to Ian Jenkins, global head of strategy, insight and intelligence at Atomik Research. What is qualitative research and how is it relevant to...
As part of 4media Group’s commitment to sharing the latest insights from our contacts in the media, we will be hosting a series of livestream Q&As with national journalists and industry experts. Daniel Jones, Consumer Editor of The Sun, was first up. This morning at 10:30AM, Dan answered questions that had been submitted in advance and â...
