Television PR is a powerful thing. Translating your client’s brief or story into a format that will be applicable for television means they will get more exposure, more coverage and the campaign will generate a whole lot of public engagement along the way. But how effective is television PR? And how can you use television as a medium to boost you...
PR radio days are bigger and better than ever. As one of the most powerful broadcast mediums, as a nation, we are obsessed with radio. And with good reason – it’s an engaging, interactive way to showcase content. With millions of us tuning in weekly to our favourite radio stations, it’s a great way to get your client’s voice, and you...
When it comes to creating high-quality social media content, the list of required steps gets long very quickly; you have to come up with a great idea, draft the content, do multiple revisions, and then finally you post something to whatever is your chosen digital media platform. Sometimes that final step of posting, especially when it comes to s...
This summer has been an absolute scorcher, and we’re not talking about the weather. Over June and July 4media group have seen outstanding campaign after outstanding campaign across all our services, from broadcast PR to News Generation, and a range of different sectors. And summer’s not even finished yet! We’ve seen more integrated campaig...
The sun is out. Everyone’s dressed in t-shirt and shorts with cocktails and ice cream in hand. That can mean only one thing…it’s time to get in the festive spirit. Yep, in the world of PR, summer means Christmas. With only a few months to go until Santa loads up his sleigh, brands and retailers need to start thinking about how they’re go...
It’s impossible to go 5 minutes in the PR and Comms industry without hearing the word ‘content’. It’s what we do and what we generate. One of the most powerful, digestible, and shareable forms of content is an infographic. If a picture paints a thousand words than an infographic can turn an excel spreadsheet of research data into the Sisti...
Dream or Nightmare? A ribbon of dreams. That’s how Orson Welles described film in the heyday of celluloid cinema. Almost a century on, and filmmaking and video production has helped brands turn their dreams of connecting with audiences into a reality. But what are the pitfalls? Here we explore how to stop your dream of campaign success turning...
A year since launching their 50:50 Campaign, the BBC have announced that they have seen a huge boost in female expert contributors in almost three-quarters of their news and current affairs/topical programmes. That’s a long way to come in a year and we have to say – it’s about time. After hearing about the huge rise in female contributor...
This month’s 4media group breakfast seminar looked at the business and city pages of the British press. A page that has taken a Brexit beating recently, with everything being affected. It’s often a page that many people wrongly assume only relates to a specific subset of audiences, but in reality, it’s something that affects us all. It could ...
Tonight marks the 34th anniversary of Comic Relief. That’s older than some of our team. For many brands, charities in particular, keeping your brand in the public eye and popular after even 10 years is an achievement, so 34 years is a real landmark. But what lessons can we learn from Comic Relief when it comes to brand longevity? BRAND ID...
