You’ve probably read about the Google employee that was fired for internally circulating a memo with some choice words regarding a supposed male predisposition to working within certain enclaves of the tech industry. Yet, it’s nowhere near the first incident of gender stereotyping creating a firestorm of articles, tweets and opinion pieces this...
With the stork circling low over Kensington Palace, the expected arrival of the latest royal has got tongues wagging worldwide, including ours at the 4media group. Within minutes of the Duke and Duchess of Cambridge’s announcement bookies were flooded with bets, whether the nation could expect a little prince or princess and what name Will and...
You’re having a broadcast day for your brand. Can you imagine viewers or listeners staying to watch or listen to your interview if it were on the TV or radio? Is your topic, research or spokesperson going to stop somebody from changing channels? Does your headline talk about something new, does it reveal something interesting? Would YOU want to...
February has been a stellar month at 4media group, from television or and broadcast to research, news generation to events we’ve had great shows across the board with 703 broadcast interviews secured for big name brands such as Debenhams, Expedia, Hiscox, the NHS, National Geographic and more! As well as big name brands, 4media group ha...
On Friday the 9th March 4media Group hosted their inaugural breakfast seminar aimed at giving our clients tips from industry experts. This seminar focuses specifically on broadcast PR and 4media hosted two speakers from ITV; Owen Masters, Assistant editor of GMB and Ben Fergie, Deputy Editor of Lorraine, who gave us the benefit of their experi...
London has been gripped by a wave of violence that has seen the Met police launch 56 murder investigations in the capital since New Year’s Day. The killing frenzy led commentators to note that London’s murder rate was worse than New York’s in February and March. The outbreak has left teenagers dead in the street, families robbed of loved...
On Friday the 13th April 4media Group hosted a breakfast seminar aimed at giving our clients tips from industry experts. The seminar focused specifically on print and online press and 4media hosted two speakers from two leading publications; Ruki Sayid, Consumer Editor at The Daily Mirror and Alex Wellman, Deputy News Editor of The Sun who gave ...
Here at 4media we like to keep our finger on the pulse. The news industry’s award season continued this week (May 2) with the prestigious London Press Club Awards. The ceremony honours the best of British journalism over the past year. The Sun’s politics duo Harry Cole and Tom Newton Dunn won the coveted Scoop of the Year award with their...
As specialist in Broadcast PR we like to keep on top of the latest industry news and data. In particular that means monitoring the latest release from RAJAR; the inudstry body that monitors listenership and radio trends in the UK. Their latest set of figures has revealed that digital radio has become more popular than listening over FM and AM fo...
Video is the most consumed content type online. It’s an easy, interesting way to get your point across as well as being easily consumed by audiences and frankly doesn’t require too much concentration. But in order for the video content to get to audiences it’s got to go out via a platform, especially if we are talking about campaign or news v...
