PR research is research conducted to show a wide scope of behaviour and attitudes of the general public, or sectors within it, that is used to generate PR activity and coverage by brands and agencies. When you think of the word research, what comes to mind? Now think of research in the context of marketing. The words ‘market research’ are li...
Valentine’s day- people love people we get it. But what do our broadcast experts love?! (Yes the link to Valentine’s day is only just tangible but why can’t we jump on the romance bandwagon?!). In a nutshell (and all seriousness) our broadcast team love being able to conduct great broadcast days and to do that there are certain elements the...
4media group has launched its global brand, bringing the company’s London brands under one name, and unifying the global offering. This is big news. Check out the press release below: London — 4media group completed the transition of merging 4mediarelations into the group to become a fully integrated marketing and communications comp...
Whilst newspapers are often full of depressing updates about society; whether it’s about the declining state of our health, the fact millennials can never afford to leave home or the constant threat of terrorism every time you open your front door, there are sections of the press that can give us much needed moments of escapism. The Travel and Co...
It’s that time of the year that broadcast PR experts like 4media group look forward to. Yep. The latest set of figures from RAJAR, are out. RAJAR, which monitors UK radio listening, has revealed the movers and shakers in the world of radio and their audiences. Regional BBC Radio has generally continued on a downward spiral with BBC Radio La...
It may be Halloween today but our October has been less than frightful! Although it has been scarily busy! Ok we’ll stop with the Halloween puns and let you just look at the numbers! Here’s just a few key stats from this month to give you a small snapshot of what we can do bundled up in a rather fetching infographic. If you want to find out ...
For most people, broadcast, probably TV, is the first media engaged within the morning. Viewerships of breakfast TV is in the hundreds of millions across the various channels. As a result, TV coverage is the jewel in the crown of any campaign. And as a result of that, TV is one of the hardest mediums to secure coverage on and as such you need to ab...
We’ve had a wonderful, if not very busy year! This year we’ve covered so many topics from lack of holidaying for British Airways, to Clinical Trials with the National Institute of Health Research. We’ve also had a range of celebrities in our studios including Nick Hewer, Gloria Hunniford, Lisa Snowdon, Kimberly Walsh, Jennie Bond, Paula Ra...
2016’s been a nightmare, hasn’t it? Not in that ‘man, work was a nightmare’ kind of way, like, an actual nightmare. From the cavalcade of celebrities lined up at St Peter’s gate to the (allegedly) sexually-deviant man-baby that could be the next US President, there have been points of this year that feel as if the entire planet ha...
Online video content killed the TV star? If a picture says a thousand words then it’s safe to say that quality video content speaks for itself. One of the greatest assets to any campaign is keeping up with the growing evolution of video – one which satisfies the public’s need to be entertained and want to be informed simultaneou...
