Campaign Stats:
- Total Items of Coverage: 22
- Audience Reach: 206,926,000
4media group were commissioned by renowned publisher Macmillan to promote the upcoming release of Canadian astronaut, Chris Hadfield’s ‘The Darkest Dark’ via a broadcast day. The book is a children’s tale about over-coming fears and facing adversity to become an astronaut – a very popular future job choice for a lot of children. The book is inspired by Chris’s decision to become an astronaut after watching the Apollo 11 moon landing at age nine. The broadcast day fronted by Chris Hadfield himself.
Chris’ fascinating personal story, combined with his natural speaking and story-telling ability generated some of the most enthralling interviews 4media group have had in their studios.
4media group targeted a range of broadcasters for the broadcast day; from national to regional, BBC to commercial, TV to radio. With specific literary-based shows, lifestyle-driven broadcasts and the general interest appeal of an astronaut having written a children’s book about space, the team filled Chris’ time with both radio and TV appearances. Coverage highlights included: BBC World Service, Channel 5, BBC News 24, Virgin Radio, BBC Radio 2, BBC Radio 4, TalkRadio and more!