Campaign Stats:
- 73 Piece of coverage
- Audience Reach: 20,1788,22
- Air Time : 106 minutes
4media group worked with The Good Garage Scheme on a broadcast competition to raise awareness of their brand and services. As a prize for the winner of the competition The Good Garage Scheme were offering the chance for someone to win a kit of specialist interior and exterior car equipment worth £65. The kit included items such as washing and waxing sprays, wheel and tyre cleaner, high-gloss endurance tyre gel and glass cleaner for perfect clarity.
Good Garage Scheme’s competition was a success across online and broadcast media. As the campaign was launched during the bad winter weather known as ‘The Beast from the East, car care was at the forefront of many people’s minds due to the toll he weather had taken on their vehicles.
The broadcast competition campaign secured 73 items of coverage across broadcast and print media with trophy highlights being national online publications Win Something, Closer Online and Absolute Radio. Broadcast highlights included national commercial stations Metro Radio and BFBS.