Highlight:
4media group acquired 132 pieces of coverage for the Greene King V.A.R-BAR campaign.
Case Studies
GREENE KING’S IPA PUBLIC RELATIONS CAMPAIGN
Challenge:
4media group used it’s public relations expertise in partnership with Greene King to maximise the brand’s association with sport to drive football over the summer months as well as providing an ‘always-there’ approach to comms across their portfolio of brands and pubs. Additionally, 4media group developed an integrated campaign that coincided with National Apprenticeship Week that focused on the benefits they have on careers.
Solution:
Through public relations and experiential activity, 4media group helped relaunch Greene King’s IPA, their flagship cask ale. As well as this, we created engaging and insightful campaigns across the summer period, helping to build coverage from heatwaves and apprenticeships to major sporting events such as the Champion’s League Final and the Rugby World Cup.
Outcome:
4media group’s numerous campaigns with Greene King have secured extensive coverage across a variety of different platforms, including 100 pieces of coverage for the Rugby World Cup campaign and multiple pieces of online coverage for the Summer of Sport campaign. Greene King has a trusted, on-going relationship with 4media group. 4media group acquired 132 pieces of coverage for the Greene King V.A.R-BAR campaign.