PR CAMPAIGNS: NATIONWIDE

NATIONWIDE: ANDROID PAY

4media group worked with Nationwide on a recent campaign to promote the launch of Google’s ‘Android Pay’ payment system in the UK, an innovation always high on the list of priorities for the financial services sector.

Nationwide Building Society were amongst the first to offer the android pay service to its customers in the UK. Android users will be able to make purchases within thousands of apps and pay for goods and services at almost 460,000 payment terminals across the country.

Mobile banking apps, online banking services and contactless cards payments are used every day in across the UK, with Android Pay giving consumers another innovative choice for payment options.

Spokesperson for the campaign, and talking about the announcement was Tony Prestedge, COO of Nationwide Building Society.

NATIONWIDE: PAYMENT IN SPACE

4media group worked with Nationwide on a recent campaign to promote the Building Society’s commitment to technological innovation in the financial. To mark this commitment our experiential and video team went big, sending a contactless payment system in to space along with a nationwide card making it the world’s first contactless payment off earth.

After more than six months of planning, designing and testing every part of the space craft, from the robotic server arm which activated the payment to the bespoke insulation system which combated temperatures of below -40 degress Celsius, the payment was ready for launch.

From ground control in the picturesque Breccon Beacons, the craft was propelled into the stratosphere to a height of more than 30 km, the highest ever recorded. Upon activation, the specially developed payment terminal activated, paying for a cup of coffee at Nationwide’s headquarters hundreds of miles away in Swindon.

We produced a full video package including long-form and social edits.

As well as this we hosted a broadcast day from our studios in Clerkenwell, with Nationwide’s head of payments, Paul Horlock alongside former Gadget Show presenter John Bentley.to promote the campaign. Paul brought with him the coffee bought for him from the edge of space.

Our broadcast team secured 19 items of coverage including Talk Radio, BFBS, Jazz FM and more!