Campaign Stats:
- 17 Pieces of Coverage
- Audience Reach: 8.22 Million
- 111 Minutes of Air Time
Jo Pavey, Sky News Sunrise.
Case Studies
STRAVA: BENEFITS OF PARK RUNS BROADCAST DAY
4media group conduced a broadcast day with Strava to discuss findings from a new survey into the benefits of parkrun, particularly happiness. Glasgow Caledonian University measured happiness using the Oxford Happiness Questionnaire, a well-established method used by scientists to measure ‘subjective wellbeing’ for over a decade.
The broadcast day was fronted by former Commonwealth Champion Jo Pavey MBE and parkrun World Record holder and Olympic, European, world and Commonwealth finalist, Andy Baddeley.
89% of those surveyed said that taking part in a parkrun has made them happier. Members of the parkrun and Strava communities found to be happier, more confident, more motivated and happier with their body image than the general population with women reporting the largest positive effect on their self-confidence from both Strava and parkrun
The campaign was a huge success with a full day of broadcast interviews. The broadcast day featured 18 interviews, including 7 BBC Radios such as BBC Scotland, BBC Ulster, BBC Radio Suffolk, BBC Radio Leeds and more! The campaign also included an interview on Sky News Sunrise. View the full campaign coverage here.