‘THE LONGEST FLIGHT’ GLOBAL LIVESTREAM

Highlight:

1,800+ items of coverage across 280 global channels.

Challenge:

Announce to the world ‘The Longest Flight’, where two British aviators fly a newly restored original Spitfire around the globe, setting a Guinness World Record, and communicate the role IWC Schaffhausen plays in this uniquely challenging expedition.

Solution:

4media group showcased the Silver Spitfire to media and influencers via a global preview media day at Goodwood, and through media days at key cities through the trip. We created a content capture and global distribution plan including social teaser content from Boultbee Flight Academy with key influencers, a 360- degree film showed at SIHH, video, and podcast series.

Outcome:

1,800+ items of coverage across 280 global channels. We engaged in a global livestream of the Silver Spitfire taking-off across two platforms.