Campaign Stats:
- 25 Pieces of Coverage
- Coverage Views: 1.31 Million
- 99 Social Shares
- Average Domain Authority: 74
4media group worked with holiday booking company, Travel Republic, on a news generation campaign. The campaign looked at the amount of people who return to the same holiday destination time after time and what makes them go back. The story was based around research run through our in-house research division, Atomik Research.
Despite the fact that almost half of the 2,000 respondents said they went away to see more of the world, the survey found that 93% of people have visited the same holiday destination more than once, with 53% visiting the same beach, 49% the same restaurants and 43% even staying in the same hotel. A valient 33% admitted they have planned to try somewhere new only to change their minds.
Half of Brits surveyed said they are disappointed they have not seen more of the world, with 62% of those aged between 35 and 44 feeling they should have broadened their horizons.
The most popular repeat destination for Brits was the UK (38%), followed closely by Spain in second place (33%) and the USA in 3rd (18%).
The campaign achieved widespread media coverage with 25 articles across print and online publications. Coverage included print coverage in The Times, The Daily Express, The Sun, The Daily Mirror, and the Sunday Times as well as online coverage on The Mirror Online, The Expres Online, MSN and more! View the full campaign coverage here.