BACARDI GROUP’S BRANDING CAMPAIGN

Highlight:

A total of 16 branding focused films produced across the two campaigns, shared internally to Bacardi Group via their intranet One Bacardi and internal comms channel, and also externally via LinkedIn.

Challenge:

Communicate the key updates in the brand across Bacardi Group’s portfolio and educate around the smaller brands and their story, in an interesting and engaging way.

Solution:

Using influencer and GQ Style Editor Michael Hennegan, we ran two campaigns: VP Series bringing to life the successes and personality of Bacardi’s portfolio of brands and their VPs; and Bacardi Founders Incubation Series on educating audiences on the smaller brands and their personality – both to an internal audience.

Outcome:

A total of 16 films produced across the two campaigns, shared internally to Bacardi Group via their intranet One Bacardi and internal comms channel, and also externally via LinkedIn.