Highlight:
4.4 million impressions throughout 2020, with a 215% increase in new followers on Instagram.
Case Studies
SUN-MAID CALIFORNIA RAISINS UK SOCIAL MEDIA MANAGEMENT
Challenge:
Sun-Maid California Raisins UK enlisted the help of 4media group to manage and maintain its social media accounts during 2020. Our in-house social team was tasked with creating and placing engaging content, while overseeing the day-to-day maintenance of the official Sun-Maid UK platforms on Facebook, Twitter, and Instagram.
Solution:
We had great success in growing the following at all the Sun-Maid social accounts, with regular content placement and interaction with followers and those commenting. To create more engagement with Sun-Maid’s audience, competitions became a regular tactic. Followers could win items ranging from Sun-Maid products to branded goodies, like hats, aprons, and t-shirts. The posts and competitions were boosted through paid ads on Instagram and Facebook, generating a tremendous amount of traffic across both platforms.
Influencer marketing campaigns were also a part of Sun-Maid’s social activity in 2020. Once we had engaged with the right Influencers, Sun-Maid goodies were sent out and shared across their channels, eliciting a positive response from followers. This in turn triggered more visits to, and engagement on, Sun-Maid’s pages with a subsequence rise in followers, impressions, and interactions.
Outcome:
Sun-Maid registered 4.4 million social media impressions throughout 2020, with a 215% increase in new followers on Instagram, and a reach of just under two million across all platforms.