Using PR Research is one of the best ways to get your campaign off the ground. As well as helping to make your story your own, it can amplify campaigns, creating many benefits that you may not have previously seen. Here, we’ll explain how to use PR Research, and the ways it can boost your brand. What is PR Research? PR Research is essen...
These days, the types of content that we can produce ranges from short form videos for TikTok to a documentary series and everything in-between. It is typical for news agencies to pick up content that only fits into their parameters of media – a 16:9 video that isn’t too heavily branded, but that sells the point of the article that it accompa...
Generating media buzz, or news generation, can be a powerful tactic in elevating your campaign coverage, but if you don’t create a unique and interesting take on your story or employ the right strategy – not even a killer press release can ensure its effectiveness. Our experts weighed in to bring you three key elements for effective news ge...
These days, the types of content that we can produce ranges from short form videos for TikTok to a documentary series and everything in-between. It is typical for news agencies to pick up content that only fits into their parameters of media – a 16:9 video that isn’t too heavily branded, but that sells the point of the article that it accompa...
Paul Simpson has headed Consumer Insights at SONY Mobile, led the insights team for Household Products with SC Johnson, worked as Divisional Director for GfK, and worked as Senior Director of Insights and Innovation with Black Swan Data. Nowadays, as Head of Research with 4media group, Paul leads our Insights & Intelligence efforts with his 2...
The year, and the decade, is coming to an end. Typically, this is a time to reflect, to look back over the year to see what we’ve learnt, and what we can take moving forward. We’ve had a busy year at 4media group, so to round-up, we’ve put together a little guide to what we’ve discovered, and what it could teach us all in 2020. Content ...
A broadcast day is a sure-fire way to get your story or campaign off the ground, and can often result in an abundance of high-quality coverage across multiple channels and media outlets. But just what is a broadcast day, and why should you use it to amplify your brand or campaign? We explore this, and explain why having access to a specialist broad...
Radio Day PR is one of the most important aspects of any campaign. As well as generating lots of positive PR for your story, it’s a chance to have fun and really explore what you can do with it! Here’s 4media group’s four top tips for getting the most out of your Radio Day PR: A Solid Story First things first, in order to get the mo...
Despite an ever-changing media landscape, brands still covet print and online coverage. PR news generation is the key to the success of this coverage, allowing you to target both broad and specific audiences without being tied to any one platform. But how do agencies use news generation? And how can it boost your campaign? What is PR news gene...
Television PR is a powerful thing. Translating your client’s brief or story into a format that will be applicable for television means they will get more exposure, more coverage and the campaign will generate a whole lot of public engagement along the way. But how effective is television PR? And how can you use television as a medium to boost you...
