There is an age-old dichotomy in video production that is as old as the medium itself. Clients and video production companies both want to capture the best stories, but disagree on how to get them. And that is where the talking-head interview inevitably rears its…well…head. But does blame for dry content really fall at the door of this tri...
We had a phenomenal May. Don’t believe us? Take a look for yourselves. Our infographic shows you everything you need to know. Want to find out more about us and what we can do for you? Contact us. ...
A study of Brits’ news consumption habits has shown we are increasingly reliant on our smartphones to keep up to date – but are starting to fall out of love with Facebook. The annual research by the Reuters Institute for the Study of Journalism and Oxford University surveyed 74,000 people in 37 countries around the world. The report has...
There’s a heatwave happening and our coverage has been looking pretty hot too this month. Our infographic shows just a selection of the things we’ve learned, the clients we’ve worked with and the amazing coverage we’ve had. If you want to find out more about us or what we can do for you why not contact us....
Market research is a great way of getting coverage for your brand and can add real depth and breadth to your campaign. Whether it’s Top 10 lists, public opinion on a topic, or picking out changing or developing trends in behaviour, surveys offer something extra than a conventional news story. They offer a human element and insight into how people...
July 2018 has been one of the hottest on record but while other people have been out basking in the summer sun, 4media group have been indoors making campaign magic happen. Here’s just a few key stats from this month to give you a small snapshot of what we can do bundled up in a nice infographic. If you want to find out more about what we ca...
The latest set of figures from Rajar, which monitors UK radio listening, has revealed that while radio news listeners have fallen, music shows have experienced a boost. Influence of News Agendas BBC Radio 4’s flagship programme- Today- lost nearly a million listeners from Q2 last year to the same period this year, while 5 Live Breakfast was...
If social media has provided us with anything, it must be the opportunity to connect on all fronts. Part of the benefit of that connection is the opportunity for feedback almost instantaneously—something that can work wonders for brands willing to connect with users on a direct level. At 4media, our most recent foray into connectivity came t...
It’s the most wonderful time of the year! Or is it? In PR, Christmas can often be the most stressful time of the year. But used in the right way, television PR can make Christmas the most fun (and effective!) time of the year! We speak to two top experts from 4media group to find out more: Claire Chandler, Head of Client and PR Services â...
In our latest Breakfast Seminar, we had Pat Wooding, Executive Editor of the Daily Star, and David Blackmore, Reporter and Producer for one of Britain’s biggest daytime shows, in-house to discuss how to land your Christmas campaign. Here are the take-away points from this event: Make Contacts When pitching your Christmas campaign, ...
